LivPur Nutrition
Service(s)
Creative Direction
Product Photography
Marketing Design
Website Design
LivPur Nutrition is a rising consumer brand that promotes on-the-go rapid rehydration and clean energy powder supplements. Specifically targeting an athletic audience — LivPur is up against many competitors in the space, however this brand is quickly becoming trusted by many as it is backed by PGA & LPGA Champions, such as: Justin Thomas, Jordan Spieth, Nelly Korda, and more.
Product Photography
During my time working with LivPur Nutrition I had the honor of leading all the product photography for multiple campaigns and product launches. The photos featured below specifically highlight three different products — to which I led the full creative direction for (including: planning, mood-boarding, prop lists, studio set-up, and shooting.)
Marketing Design
Marketing these products consisted of delivering a wide range of creative assets, including (but not limited to) digital ads, merchandise, product packaging, email marketing, and more.
During the early stages in these campaigns, LivPur and I worked together to organize multiple video shoots with PGA athletes, such as: Justin Thomas, Jordan Spieth, Zach Johnson, Nelly Korda, and Jessica Korda. Those shoots played a big part in developing video and photo assets for the company’s marketing needs that I worked on.
Website Design
Over the course of 3 months, LivPur Nutrition brought me in to redesign their entire website. Previously using a standard template, the company knew their branding was not being represented the way it was meant to.
Working alongside LivPur’s in house developer to create a new wireframe, I designed the entire front-end side of the new LivPur Nutrition website. See below for a visual of the homepage as well as an example of a product page.
