LivPur Nutrition

Service(s)

Creative Direction
Product Photography
Marketing Design
Website Design

LivPur Nutrition is a rising consumer brand that promotes on-the-go rapid rehydration and clean energy powder supplements. Specifically targeting an athletic audience — LivPur is up against many competitors in the space, however this brand is quickly becoming trusted by many as it is backed by PGA & LPGA Champions, such as: Justin Thomas, Jordan Spieth, Nelly Korda, and more.

Justin Thomas in a white golf shirt and cap stands outdoors on a patio, smiling. He has a LivPur water bottle and LivPur package on a black table.
Nelly Korda, and Jessica Korda smiling indoors, one holding a LivPur protein shaker and the other holding LivPur electrolyte packets, making an OK gesture with her hand.

Product Photography

During my time working with LivPur Nutrition I had the honor of leading all the product photography for multiple campaigns and product launches. The photos featured below specifically highlight three different products — to which I led the full creative direction for (including: planning, mood-boarding, prop lists, studio set-up, and shooting.)

Two LivPur hydration supplement packets, one peach mango and one watermelon, set against a red and blue blurred background.

Marketing Design

Marketing these products consisted of delivering a wide range of creative assets, including (but not limited to) digital ads, merchandise, product packaging, email marketing, and more.

During the early stages in these campaigns, LivPur and I worked together to organize multiple video shoots with PGA athletes, such as: Justin Thomas, Jordan Spieth, Zach Johnson, Nelly Korda, and Jessica Korda. Those shoots played a big part in developing video and photo assets for the company’s marketing needs that I worked on.

Close-up of a smartphone with a fitness or sports advertisement on the screen, showing Nelly Korda holding a bag of LivPur Nutrition Watermelon Energy supplement, with a light blue sky background.
A person with dark skin wearing a black T-shirt that has a square graphic on the back with white contour lines and partially visible white text, standing against a white wall.
A colorful reusable water bottle with a blue and green design, branded with the LIV PUR logo, featuring a signature and label for Justin Thomas, with a clear screw-on lid and handle, set against a blue background.
A woman sitting in a golf cart holding a packet of LIV PUR Energy supplements, smiling, with a person beside her looking at a smartphone, in a green outdoor setting with houses and trees in the background.

Website Design

Over the course of 3 months, LivPur Nutrition brought me in to redesign their entire website. Previously using a standard template, the company knew their branding was not being represented the way it was meant to.

Working alongside LivPur’s in house developer to create a new wireframe, I designed the entire front-end side of the new LivPur Nutrition website. See below for a visual of the homepage as well as an example of a product page.

A MacBook Pro laptop showing a website for Liv Pur, a nutrition supplement company, with a woman drinking from a bottle labeled Liv Pur.
Image of LIV PUR Hydrate powder, a blue packet with a person on it, priced at $29.95, with product details, key ingredients like amino acids, cluster dextrin, and glucose, and a golf scene promoting hydration for athletes.
A person in a white visor drinking from a LIV PUR water bottle on a sports website homepage.
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